Original research, post-mortems, and trend reports decoding how ideas spread, fracture, and compound on X. Published by the TweetBlocker analytics team.
Featured report
We tracked 2.3 million posts across 41 languages to map the exact decay curve of modern X virality. The median post hits 50% of its lifetime reach in 14 hours — but the top 1% of threads now sustain 9 days of compounding replies, reshaping how breaking news actually breaks.
Read the full reportRecent dispatches
Field reports, dataset releases, and case studies from the TweetBlocker research team.
Cross-community bridges are far rarer than platform narratives suggest. We unpack the 0.4% of accounts that genuinely move discourse between partisan clusters.
A forensic reconstruction of a meme-stock pivot on X, tracing replies, screenshot reposts, and the 11 influencers who actually flipped sentiment.
Post volume is up 22% year-over-year, but the long tail is shrinking. We chart which 2% of accounts now generate a third of all impressions.
An honest accounting of the limits of X engagement data — including the signals we deliberately exclude to keep our models defensible.
Why users who post once and then lurk for years are now the platform's most predictive signal of where the next cultural moment will start.
Co-occurrence analysis of every public complaint about X's ranking system since January — and what the 13 distinct framings reveal about platform trust.
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Every report is filed under one of our six research tracks. Pick a stream and we'll keep you current.
One field report in your inbox each Tuesday. No reposts, no recycled takes — just the original chart, dataset, and 600 words of analysis from our researchers.